For Dick Murdock… Life Is All About Freedom
After Years of Selling Cars One Local Dealer Has Learned the Importance Of Independence
Tucked away in the small town of Niles, Michigan is a used car dealership owned by a man who has a passion for freedom. Dick Murdock of Murdock's Used Cars, sees his lifelong affinity for motor transportation as freedom – the freedom to drive anywhere, anytime; the freedom to roll down the highway on his Harley with the wind blowing in his hair; the freedom to treat his customers, and treat himself, the way he deeply believes they should be treated, with respect, honesty and a good, fair deal.
Sixteen years ago, Murdock escaped from working for others, fed up with how he, and his customers, were being flung about in a tsunami of changing ownerships and greed for profits, ignored once the deal was closed, viewed only as a source of income and not as human beings, to be dealt with fairly. "I didn't like the hours working for others," he said. "I didn't like how customers were treated, like a numbers game. It was like you're just a number at the big box stores. It was hard to have that personal relationship with somebody.